Your community. Your customers

Our monthly magazine reaches every home in Wells Branch and the 78728 zip code. Every plan comes with a free landing page and free paid ads on Facebook and Instagram. No hidden costs, no surprises.

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Local business owner helping a customer
Local Business
Business meeting in the community
Community First
Cozy neighborhood restaurant and local shop
Neighborhood Gems
Small business owner proud of their work
Your Business

How We Grow Your Business

A multi-channel approach that keeps your business front and center in the community

We keep your business front and center by reaching your community using different channels — print, digital, and social, all working together.

We get your business directly to your community's hands with a printed Ad delivered via USPS EDDM to every address, every month.

We bridge the gap between print and digital by expanding your offer with a FREE custom landing page that amplifies your Ad online.

We keep your business top of mind by running your Ad as a paid Social Media ad for FREE, targeting your actual customers alongside complementary businesses.

1

Your Ad. Every Mailbox in Wells Branch.

Our monthly printed magazine is delivered via USPS Every Door Direct Mail to every address in the 78728 zip code. Your ad space in the magazine is the core of every plan, and we extend that reach further with a free landing page and free paid ads on social media.

15,209
Addresses Reached
30,400+
Estimated Readers
100%
ZIP Code Coverage

📰 Ad Space in the Monthly Magazine

Your ad runs every month in our printed magazine, delivered to every home and apartment in Wells Branch and the 78728 zip code. Choose the size that fits your budget.

🔗 Free Landing Page FREE

Every advertiser gets a custom landing page that expands on their ad optimized for SEO and ready for social sharing with Open Graph tags. Up to 3 revisions per month at no extra cost.

📱 Paid Ads on Facebook & Instagram FREE

Every plan includes 7 or more days of geo-targeted carousel paid ads on Meta (Facebook & Instagram), reaching local customers while they scroll, at no extra charge.

📊 Real Metrics

Monthly reports covering landing page visits, ad impressions, and clicks so you always know how your investment is performing.

Simple, All-Inclusive Pricing

Every plan includes your magazine ad space, a free landing page, and free paid social ads. No hidden fees. No add-ons required. Contracts start at 3 months.

2

Why a Printed Magazine Ad Works

Print marketing is more effective than ever especially when paired with digital. Here's what the research shows:

"70% of customers find direct mail more personal than digital communications." USPS Research, 2025
"79% of executives now rank direct mail as their highest ROI channel." USPS Research, 2025
Metric Direct Mail Email Digital Display
Response Rate 5.3% 0.6% 0.1–0.5%
First-Time Customers 39% try a business because of mail
Trust Level 76% trust print ads Lower Lower

Sources: Data & Marketing Association, USPS Research, Marketing Sherpa

Person reading a local magazine at home
Neighbors talking and sharing recommendations
"Coordinating digital and direct mail increased response rate by 63%, website visits by 68%, and leads by 53%." InfoTrends / Postalytics

More Key Statistics

💰 29% ROI

Direct mail delivers a median ROI of 29% and an average response rate of 5.3% for house lists and 2.9% for prospect lists, outperforming email, paid search, and online display on response rate.

Source: ANA Response Rate Report, 2023; DMA, 2024

🛒 62% Purchase

62% of consumers who responded to direct mail made a purchase.

Source: InfoTrends

👥 92% Millennials

92% of millennials have made a purchasing decision influenced by direct mail.

Source: Postalytics

3

Free with Every Plan: Paid Ads on Facebook & Instagram

Every WB Hidden Gems plan includes 7 or more days of geo-targeted Meta (Facebook & Instagram) carousel paid ads at no extra cost. Your business appears alongside complementary local businesses in a shared carousel, reaching your actual customers while they scroll.

"Carousel ads have a 35% higher CTR than single-image ads and a 30% higher CTR than video ads." — Lebesgue Meta Ads Research

How It Works

🎠 Shared Carousel

Up to 8 businesses per carousel, each with their own slide. You benefit from collective engagement and a lower cost per impression.

📍 Geo-Targeted

Ads target Wells Branch and surrounding areas so your budget goes toward reaching your actual customers.

🔗 Your Link

Each slide links to your free custom landing page, your own website, or a custom redirect. Your choice.

📈 Tracked Results

Monthly metrics on impressions, clicks, and engagement included in every plan.

Local Credibility Through Association

When neighbors see your business alongside other trusted local shops and services, it builds instant credibility. Users naturally swipe to discover what's available. Your business benefits from every swipe.

4

The Real Value: What You're Getting

CPM (Cost Per Mille) is what you pay to reach 1,000 people. Here's how our plans compare to running Meta paid ads on your own. Before accounting for the free social ads included in every plan.

Plan Price Magazine Reach Print CPM Free Social Ads
Ruby (1/8 Page) $450
$350/mo
30,400+ readers
5,000+ digital impressions
$12.00
$9.00
7+ days
Sapphire (1/4 Page) $650
$550/mo
30,400+ readers
7,000+ digital impressions
$14.00
$12.00
10+ days
Emerald (1/2 Page) $950
$850/mo
30,400+ readers
10,000+ digital impressions
$23.00
$21.00
15+ days
Diamond (Full Page) $1,350
$1,150/mo
30,400+ readers
15,000+ digital impressions
$29.00
$25.00
20+ days

*CPM calculated on print reach only. Digital impressions may vary depending on the platform.

CPM Comparison: WB Hidden Gems vs. Running Meta Ads Alone

WB HG Ruby
$12.00
WB HG Sapphire
$14.00
Meta Ads (US Avg)
$15.00–$20.00
WB HG Emerald
$29.00

Meta Ads US CPM averaged $15–20 in 2025, with Q4 peaks reaching $25+. Sources: Affect Group, Superads, Vaizle, WordStream.

"In most industries, Meta CPMs range from $5 to $18 depending on the region and objective. Typical minimum CPMs in Meta Ads fall within the $7–10 range per thousand impressions." — Affect Group / Superads, 2025

What You Get vs. Meta Ads Alone

📰
Magazine Ad Space
+
📱
Free Paid Social Ads
+
🔗
Free Landing Page
+
📊
Monthly Metrics
5

Choose Your Ad Space

Every plan is built around your ad space in the monthly magazine.
The free landing page and free paid social ads come with all of them.

Magazine Ad Space Core of every plan
Free Landing Page SEO + social sharing
Free 7+ Paid Social Ads Facebook & Instagram
No Hidden Costs What you see is what you pay
3-Month Minimum Cancel after 3 months
Ruby
📰 1/8 Page Magazine Ad
Save $100.00
$450/month
$350/month
  • 1/8 Page ad in monthly magazine
  • Free custom landing page FREE
  • 7+ days paid FB/IG carousel ads FREE
  • QR code linking to your landing page
  • Monthly performance metrics
  • Social media reposts from our accounts
  • Early access to community opportunities
Best for: Testing the waters
Emerald
📰 1/2 Page Magazine Ad
Save $100.00
$950/month
$850/month
  • 1/2 Page ad in monthly magazine
  • Free custom landing page FREE
  • 15+ days paid FB/IG carousel ads FREE
  • QR code linking to your landing page
  • Monthly performance metrics
  • Social media reposts from our accounts
  • Early access to community opportunities
Best for: Serious growth
Diamond
📰 Full Page Magazine Ad
Save $200.00
$1,350/month
$1,150/month
  • Full Page ad in monthly magazine
  • Free custom landing page FREE
  • 20+ days paid FB/IG carousel ads FREE
  • QR code linking to your landing page
  • Monthly performance metrics
  • Social media reposts from our accounts
  • Early access to community opportunities
Best for: Maximum visibility

Every Plan Includes

✓ Ad space in the monthly printed magazine (15,209 addresses)
✓ FREE custom landing page. Ready for SEO and social sharing
✓ FREE geo-targeted paid ads on Facebook & Instagram
✓ QR code for print-to-digital tracking
✓ Monthly performance metrics
✓ Social media amplification through our accounts
✓ No hidden costs. 3-month minimum contract

6

Ready to Grow? Let's Talk.

Local business team collaborating
Local restaurant and neighborhood dining

Wells Branch is home to hundreds of local businesses ready to grow.

Pick your ad size, and we'll handle the rest: printed magazine, landing page, and paid social ads, every month.

15K+
Mailboxes
Print+Digital
All-Inclusive
Local
9 Years in WB

Sources Cited:

USPS Research (2025) • Data & Marketing Association • Postalytics • InfoTrends
Lebesgue • Confect.io • Superads • Vaizle • WordStream • Marketing Sherpa